OpenAI on November 10Announcing Businesses in ChatGPT Beta, businesses can claim business information, update product information, and view mentions and website clicks in ChatGPT through Business Hub. Another new feature, Business Agents, will first be provided to qualified e-commerce and online service providers in the United States.
This update puts merchant information management, AI traffic analysis and corporate agents into the same set of services, allowing companies to not only operate their own websites, but also directly maintain merchant information that ChatGPT users may come into contact with.
Business Hub can update prices, supply information and view exposure topics
After the company completes the claim and verification, it can update key information and add product data sources including price and availability status. OpenAI stated that eligible businesses located in ChatGPT supported areas can claim merchants through Business Hub; Shopify merchants can also connect to the store from Business Hub or Shopify management backend to simplify the verification process.
In terms of analysis functions, Business Hub provides aggregated business mentions, website clicks, and "discovery topics", which are common topics in conversations where the website is cited.
For brands and websites concerned with AI search exposure, this provides a new way to observe how users engage with businesses in ChatGPT. However, these metrics reflect mentions, clicks, and related topics, and cannot be directly viewed as order or revenue performance.
Further reading:What is ChatGPT? 2026 Functions, Price Plans and Registration and Use Tutorials
Businesses can’t see users’ private conversations
OpenAI emphasizes that Business Hub will not share users' ChatGPT conversations with enterprises, nor will it share Business Agent chat content. Analytics are aggregated and only displayed when the number of conversations or interactions reaches a certain threshold.
As a result, merchants get overall interaction trends rather than a one-by-one view of the original content consumers asked ChatGPT.
Business Agents will first limit qualified businesses in the United States
After merchant claim is complete, eligible businesses can build, test, and launch a Business Agent. When a company appears in ChatGPT answers, users can click on the business profile; if the company provides an agent, they can open another conversation to ask about product differences or service content.
This merchant agent conversation will be clearly marked and separate from the user's original ChatGPT conversation and ChatGPT autonomous responses. Enterprises can also sponsor their own Business Agent and use it as the leading entrance for ChatGPT advertisements; the sponsored placement will be separately marked and separated from ChatGPT answers.
It is worth noting that the scope of claims for Business Hub is not the same as that for Business Agents. At present, the agent function is first opened to qualified e-commerce and online service providers in the United States. This cannot be interpreted to mean that merchants in all regions can launch agents. OpenAI said it plans to expand to more markets and enterprise categories in the future.
