From product recommendations to price tracking, personal AI assistants further penetrate into daily consumption scenarios.

According to news on November 10, Ant Group’s personal AI assistant Lingguang has connected to the consumer content platform “What’s Worth Buying”, further integrating product information, consumer decision support and other services into Lingguang.

This access is another move by Lingguang to continue to expand its open service ecosystem. Previously, Lingguang has successively connected to 40 connector services such as Alipay, DingTalk, Feishu, Mijia, WeChat Reading, and Hello Taxi. Its capabilities cover multiple scenarios such as work, travel, family management, and daily life.

"What's Worth Buying" has long accumulated resources such as product information, consumer content, and discount information. For Lingguang, access to professional consumer information services will help improve AI's information acquisition and service capabilities in specific consumption scenarios; personal AI assistants also provide a new entry point for user needs in terms of what is worth buying. After connecting "what is worth buying" this time, Lingguang will continue to pay attention to product price changes more accurately and manage users' daily affairs such as "what to buy and when is more cost-effective to buy."

对于消费者而言，购物的一大难题并不是下单，而是如何在海量商品、复杂促销和不断变化的价格中作出判断。以购买一台扫地机器人为例：

In the past, users often needed to compare models, configurations, prices, and promotions across multiple platforms. If you don’t buy for the time being, you still need to repeatedly check whether the product has been reduced in price and how the discounts are stacked, which is time-consuming and labor-intensive.

Now, the user enters "I am going to buy a sweeping robot during Double 11. Please help me see which sweeping robot is worth buying?" in the Lingguang App. With the help of services that are worth buying, Lingguang will independently compare the pros and cons of the sweeping robot and monitor its price. If the user does not buy it for the time being, Lingguang will continue to monitor the price discounts of the sweeping robot and push it to the user in a timely manner.

This change also means that the role of AI in consumption scenarios is extending from one-time information query to continuous consumption decision-making assistance.

For personal AI assistants, model capabilities determine whether it can understand user needs, while the external service ecosystem determines whether it can truly participate in users' lives. With the access to professional consumer services, competition for personal AI assistants is extending from simple model interaction capabilities to real service provision and cross-platform transaction management capabilities. In the future, users may no longer need to repeatedly open different apps for each consumption need, but hand over their needs to AI, which will continue to follow up and provide decision support at the right time.

It is understood that on October 27, Ant Group launched Lingguang 2.0, upgrading its product positioning to a "personal AI assistant that can take care of things." Different from traditional question-and-answer AI, Lingguang 2.0 can continue to follow up on relevant matters after obtaining user authorization, and proactively remind users at important nodes.

Leifeng.com (Official account: Leifeng.com) Leifeng.com

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